Description
Join Victoria Mahoney, Director of Partnerships and Marketing at Harmony Marketing, for an insider’s look at how to successfully market events and secure meaningful sponsorships.
With 15+ years of experience delivering award-winning campaigns and high-impact activations, Victoria will share practical strategies you can use right away. Learn how to build effective marketing plans across paid, owned, and earned channels, create PR that gets noticed, and develop social content that converts.
You’ll also explore how to craft sponsorship packages that get results, understand what partners are really looking for, and use data to measure success and report on outcomes.
Whether you're looking to grow your audience, attract sponsors, or maximize a limited budget, this session will give you the tools to make it happen.